Learning how your customers experience these elements when using your product can help you prioritize which features are most important to them (or which features may be missing). saves time) to abstract/aspirational (e.g., provides hope). That value can take a wide variety of forms, from basic/functional (e.g. When a product satisfies a Job to Be Done for a customer, it’s providing some kind of value to them. Identifying the Value Your Product Really Provides As business / product owners, how can understanding that process help you articulate the experience to others?.What are we, as customers, actually experiencing during that “aha” moment?.Thinking more about my experience led me to two questions: What made the experience stand out was not simply that it satisfied the job of showing me which version of the article was more appealing, but that it achieved the “aha” moment to make me want to keep using the product. I wanted to know which one was more enticing for readers to click. I used it to compare two different titles and images I created for an article I wrote. A poll could be used for lots of things, from an author deciding on a book cover, to a marketer evaluating a piece of copywriting, to a product designer testing different user interfaces. In my case, the “aha” I experienced was with a product called PickFu, which allows you to use instant polls to get unbiased feedback on a piece of content, a message, or an idea. In business, we affectionately refer to the completion of that journey as the “aha” moment. I recently used a digital product that took me on the very important journey from “ I-guess-I’ll-try-it” to “ I-gotta-keep-using-this”.
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